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2024 Media Kit
What Makes a Good Campaign
The Right People
25% of your customers make up
The Right Time
Be where your customers are, or better yet when they are. People have daily routines. When you reach people at the same time each day, it resonates in their memory longer than a random impression
The Right Message
Potential customers don’t need to know everything about your business. They want to know what matters to them. What makes you YOU!
WQNZ-FM 95.1
100,000 Watts of Giant, Pure Country Power.
Over 40 Years of Continuous Country!
Target Demo: Adults 25-64
Core Demo: 35-54
Known widely as “The South’s Country Giant”, 95 Country captures listeners in 37 Counties and Parishes in MS & LA.
The Leading Source for Breaking News and Weather. Designated National Emergency Management Priority Station.
MAB “Radio Station of the Year” and coveted “Best in Show” Winner NAB and MAB “Community Service Award” Winner
Special Features: 95 Country Must Do’s, News, Sports, The Giant Drive at Five, 10 Minute Weather Guarantee, LSU Football and New Orleans Saints Football
Now Playing
WKSO-FM 97.3
Kiss 97.3
The Planets Hottest Music!
Target Demo: Adults 25-54
Core Demo: Women 25-49
Kiss 97.3 plays today’s biggest and best artists covering the 2000’s with a few 90’s tunes added for nostalgia! Great for listening at work
Hot AC is the nation’s leading format targeting Adult listeners 25-54, skewing Female. The format’s overall focus is to attract Women 30-40 years old with an affection for up-tempo songs from pop, pop rock, alternative and indie rock genres.
Home of Ole Miss Football
Core Artists Include: Taylor Swift, Maroon 5, Ed Sheeran, Sam Smith, Pink and Camila Cabello.
Now Playing
WWUU-FM 101.1
Fun 101
All Fun All the Time!
Target Demo: Adults 35-64
Fun 101 is a Locally Created and Programmed, Classic Hits Format
Top 100 singles from each year – 1965-1985 Pop, Rock, and R & B
Core Artists Include: The Beatles, KC and the Sunshine Band, Eagles, Elton John, Billy Joel, The Beach Boys and Fleetwood Mac
Sponsored Features Include: Local News, Sports Hit & Stock Market Report.
Home of Mississippi State Bulldog Football
Now Playing
KZKR-FM 105.1
Rock 105
Where Rock Was Born!
Target Demo: Adults 25-64
Core Demo: Men 35-54
Rock 105 is a multi-generational format built on the greatest rock songs of the 70s, 80s and early 90s.
Research indicates that 70% of listeners are male. Recent data shows a steady growth of listeners in the 18-24 range, mostly driven by parents and siblings’ influence.
Listeners are loyal to the rock format and highly engaged!
Core Artists Include: Led Zeppelin, Pink Floyd, The Rolling Stones, Aerosmith and Heart.
Now Playing
WNAT-AM/FM 106.3
Jam’N 106.3
The Best Old School and R&B!
Target Demo: Adults 25-54
Core Demo: 25-49
The Miss-Lou’s Newest Music Station – The only station that is musically focused on R&B, Old School, and Throwbacks.
Jammin’ features a blend of classic and contemporary R&B from the 70’s to the 2000’s.
Home of Natchez Bulldog Football.
Core Artists Include: Prince, Destiny’s Child, Chris Brown, Alicia Keys, Patti LaBelle, En Vogue, Paula Abdul, Beyoncé, Salt-n-Pepa, Mariah Carey, Rihanna, TLC, Jay-Z, Kanye West, Whitney Houston, Gloria Gaynor, War, Janet Jackson, Jennifer Lopez, Aaliyah, and more.
Now Playing
ListenUpYall.com
A Hyperlocal Community Portal
Southwest MS and Central LA
Avg. of 14,000 Unique Users per Month
Listen Live Features
ListenUpYall.com is one easy click to News, Sports, Community happenings, concerts and events!
Combining the power of 5 regional radio signals + Social Media, ListenUpYall.com has quickly become the Miss-Lou’s favorite online resource.
The Full 360 Approach
When combining traditional and digital advertising the frequency of your message across platforms. Which increases the effectiveness of your campaign, and your ROI.